Spring Symposium

2017 Spring Symposium

April 28, 2017

The McIntire School of Commerce held its 2017 Spring Symposium April 28, featuring a series of 10 dynamic microlectures from faculty members.

Titled “COMMTalks,” the back-to-back, short-format presentations showcased a compendium of groundbreaking scholarly research and fresh insights into the McIntire experience.

The event also showcased the innovative ways McIntire is preparing its students for successful careers and to serve as a new generation of global business leaders, with presentations on the School’s initiatives in entrepreneurship, growing digital curriculum, use of design thinking, and emerging online course offerings.

Welcome Remarks
Carl P. Zeithaml, Dean, McIntire School of Commerce

Neuromarketing in Entertainment and Beyond
Natasha Zhang Foutz, Associate Professor of Marketing

Health Analytics and the Stroke Belt
Ahmed Abbasi, Associate Professor of IT, Murray Research Professor, and Director of the Center for Business Analytics

Proactivity: What It Means and How It Matters
Thomas S. Bateman, Professor of Management, Bank of America Eminent Scholar, and Director of McIntire’s Leadership Minor

Inflation Opinions in Bond Markets
Michael Gallmeyer, Professor of Finance

The Human Firewall
Ryan Wright, Associate Professor of IT

The “Glass Cliff” and Consumer Perceptions of Corporate Crises
Amanda P. Cowen, Associate Professor of Management and William Stamps Farish Professor of Free Enterprise

Introduction to the McIntire Experience
Carl P. Zeithaml, Dean, McIntire School of Commerce

Taking off the Training Wheels: Educating the Innovative Mind at the Galant Center
Eric Martin, Director of the Galant Center for Entrepreneurship

Designing Your Life: How We Use Design Thinking at McIntire
Ryan Nelson, Associate Dean for the Undergraduate Program, Professor of IT, and Director of the Center for the Management of Information Technology

Creating Time and Space: Emerging Online Course Offerings at McIntire
Roger Martin, Associate Dean for Academic Innovation, Associate Professor of Accounting, and Director of McIntire’s M.S. in Accounting Program

Navigating the Digital Ocean: Digital Marketing at McIntire
Nicole Votolato Montgomery, Associate Professor of Marketing and C. Coleman McGehee Professor of Commerce

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