How can big data reduce stroke fatalities in America’s southeastern “Stroke Belt?” How do stakeholders treat female CEOs and male CEOs differently? How can we prevent cyberattacks like those that crippled Yahoo or even the Democratic National Committee?
Ten McIntire School faculty members shared research addressing these questions and many more in dynamic 10-minute TED Talk-style presentations during the School’s annual Spring Symposium Friday, April 28. The first six speakers presented research tackling broad social questions or problems; the final four speakers focused on curricular innovations they are leading to prepare Commerce students to solve the problems of the future. The event was titled “COMMTalks: Ideas. Inspiration. Impact.”
“I was very impressed with our faculty members’ ability to articulate their work, and get others excited about it,” said John Griffin (McIntire ’85), President and Founder of Blue Ridge Capital, President of the McIntire Foundation Board, and Founder of The McIntire Center for Financial Innovation. “The world is changing rapidly. And the Commerce School, which has a very energetic, forward-looking faculty, is addressing this change with research that will help solve problems that are relevant today and in the future.”
Read the full story in UVA Today.
Watch the Faculty Presentations
Neuromarketing in Entertainment and Beyond, Natasha Zhang Foutz, Associate Professor of Marketing
Health Analytics and the Stroke Belt, Ahmed Abbasi, Associate Professor of IT, Murray Research Professor, and Director of the Center for Business Analytics
Proactivity: What It Means and How It Matters, Thomas S. Bateman, Professor of Management, Bank of America Eminent Scholar, and Director of McIntire’s Leadership Minor
Inflation Opinions in Bond Markets, Michael Gallmeyer, Professor of Finance
The Human Firewall, Ryan Wright, Associate Professor of IT
The “Glass Cliff” and Consumer Perceptions of Corporate Crises, Amanda P. Cowen, Associate Professor of Management and William Stamps Farish Professor of Free Enterprise
Taking off the Training Wheels: Educating the Innovative Mind at the Galant Center, Eric Martin, Director of the Galant Center for Entrepreneurship
Designing Your Life: How We Use Design Thinking at McIntire, Ryan Nelson, Associate Dean for the Undergraduate Program, Professor of IT, and Director of the Center for the Management of Information Technology
Creating Time and Space: Emerging Online Course Offerings at McIntire, Roger Martin, Associate Dean for Academic Innovation, Associate Professor of Accounting, and Director of McIntire’s M.S. in Accounting Program
Navigating the Digital Ocean: Digital Marketing at McIntire, Nicole Votolato Montgomery, Associate Professor of Marketing and C. Coleman McGehee Professor of Commerce
