2016 Spring Symposium

Thomas H. Davenport, renowned academic, author, and early advocate of the competitive potential of analytics, kicked off the 2016 Spring Symposium with a keynote speech addressing the current state of the art in business analytics; highlighting key developments in the cutting-edge areas of cognitive technology and automation; and discussing the fascinating implications of such developments for job, organizations, and analytics.

Following Davenport’s address, McIntire Marketing Professors Rick Netemeyer and Nicole Montgomery moderated a panel discussion, “Analytics: State of the Art and Future Trends,” on the use of business analytics — including human resources analytics, customer analytics, and social media and digital analytics — and how rapid advancements in the field have begun to radically reshape consumer and employee insights and decisions.

Welcome and Keynote Speech
Thomas H. Davenport, President’s Distinguished Professor of Information Technology and Management, Babson College

Panel: “Analytics: State of the Art and Future Trends”
Moderators: Nicole Montgomery, Associate Professor of Commerce, McIntire School of Commerce, and Rick Netemeyer, Ralph A. Beeton Professor of Free Enterprise, McIntire School of Commerce
Thomas H. Davenport, President’s Distinguished Professor of Information Technology and Management, Babson College
Laura Fuentes (Engineering ’97), Senior Vice President, Total Rewards and People Analytics, Hilton Worldwide
Marc Lefar (McIntire ’85), President and Chief Executive, RentPath
Nancy Smith, President and CEO, Analytic Partners
Christine Wilson (A&S ’99), Founder and CEO, MtoM Consulting
Cliff Young, President, Ipsos Public Affairs N.A.

Q&A with Thomas H. Davenport and Panelists
Moderators: Nicole Montgomery, Associate Professor of Commerce, McIntire School of Commerce, and Rick Netemeyer, Ralph A. Beeton Professor of Free Enterprise, McIntire School of Commerce

Closing with Carl Zeithaml, Dean, McIntire School of Commerce