In 1970, an effort began to encourage McIntire alumni to contribute annually to the School. McIntire alumni had not previously been solicited directly by the School for annual gifts; typically, gifts from McIntire alumni were sent directly to the UVA Fund (the UVA Alumni Association). Unless those gifts were specifically designated for the School, they were used for general University purposes. Two members of the 1970-1971 Commerce Council, John Petty (1971) and (Dan West 1971), were involved in organizing the McIntire Alumni Association to strengthen the ties between the School and its alumni. On Oct. 17, 1970, the organizational meeting of the association was held, with about 35 McIntire alumni in attendance. In the fall 1971, the McIntire Alumni Association had 95 dues-paying members, and the inaugural issue of the Commerce newsletter was published to keep the School's alumni and friends better informed about McIntire's programs and achievements.