Carl Zeithaml served as Dean of the McIntire School for 23 years, joining the School in 1997 after spending more than a decade at the Kenan-Flagler Business School of The University of North Carolina at Chapel Hill. Prior to UNC, he served on the faculties of Texas A&M University and the University of Maryland. During his five terms as Dean of the Commerce School, Zeithaml led the implementation of McIntire’s strategy to achieve a position of global preeminence in business education.
Zeithaml specializes in the field of strategic management, with an emphasis on global and competitive strategy. He conducts research on international expansion strategies, knowledge-based sources of competitive advantage, corporate political activity, strategic decision making, the strategic role of the board of directors, the implementation of acquisition and diversification strategies, and organizational transformation. He focuses much of his research agenda on global firms, high-technology industries, the energy industry, and the healthcare industry.
Previously, he served on editorial boards and was active in professional associations. He received two teaching awards and several awards at the University, including the Raven Society Award. Zeithaml was a regular participant in executive education programs, particularly for global firms and healthcare organizations, and he serves as a Director of Dollar Tree Inc.