Yani Iben (McIntire '25)

Why Promotions?

I developed a strong interest in promotions due to the unique ad agency format and the collaborative environment it fosters. The opportunity to work alongside other students to develop a strategic marketing plan is particularly appealing. This setting not only encourages creative teamwork but also provides a practical application of marketing theories and strategies. Engaging with peers in this dynamic environment enhances learning and allows for the exchange of diverse ideas, ultimately leading to more innovative and effective promotional campaigns.

Relevant work experience?

I gained valuable experience in marketing analytics at Collectively Inc., where I focused on social media marketing for influencers. At Brand Capture LLC, I specialized in digital marketing for e-commerce brands, successfully managing six different clients. Most recently, as an Intern at Friends of Charlottesville, I developed engaging content to encourage support for local downtown businesses and worked closely with city leaders and government officials to create initiatives that promote a vibrant downtown area.

Relevant skill set?

I possess a diverse and relevant skill set, including photography, creative direction, and proficiency in Microsoft Office and Excel. I am skilled in using design tools like Canva and have experience with programming languages such as R and Python, as well as SQL for database management. Additionally, I am proficient in email marketing platforms like Mailchimp and Constant Contact, and data visualization with Tableau. I am also fluent in Mandarin.

Extracurricular activities?

As the Marketing Director of Runway at UVA, I organized photoshoots and coordinated our annual $30,000 fashion show. Notably, we became the first CIO allowed to use the Rotunda as a venue for our fashion show. During my tenure, I successfully grew our membership from 4 to 40.

Additionally, I co-founded a photography business called Lucid V1suals, focusing on creative direction and photography for CIOs, local businesses, and creatively focused individuals.

Career aspiration?

My career aspiration is to work for an ad agency or within the entertainment industry, where I can be involved in a mix of strategic development and creative direction. I am passionate about combining analytical thinking with creative solutions to drive impactful marketing campaigns and innovative projects.