Shelby Brachmann (McIntire '25)

Why Promotions?

I chose to apply for Promotions because of the unique opportunity to engage in real-world marketing campaigns, to expand my marketing knowledge, and to better identify what career path I want to take. As I navigate a career in business, I’m hoping to dive deeper into facets such as lead generation, digital marketing, creative storytelling, and consumer behavior. Promotions will help me navigate these topics and equip me with business skills highly sought after by the companies I aspire to work for.

Relevant work experience?

– Commercial Analyst Intern, Tropicana (Summer 2024)
– Regional Marketing Intern,  AAA (Fall 2023)
– Marketing Intern, Go Ape (Summer 2023)
– CEO, Funky Fads Jewelry (May 2018 – Present)

Relevant skill set?

– Social media marketing and management
– Digital and Email marketing
– Marketing research
– Data Analysis

Extracurricular activities?

– Communications Chair, Advertising and Marketing Association
– Social Media Staffer, UVA V Magazine
– Member, Delta Sigma Pi Business Fraternity
– Member, Tri Delta
– Member, Futures in Fashion Association at UVA

Career aspiration?

– Entrepreneur
– Head of Category Management for big CPG company
– Digital Marketing Manager
– Emoticon Designer
– Beverage Critic

Course recommendations?

Commercial Law

If I could live as someone else for the day, it would be ________.

Iron Man

Fun fact:

I own a share of a cow.