Serena Xia (McIntire ’23)

Why Promotions

I have an innate interest in consumer behavior and the psychology behind decision-making, so I definitely wanted to learn from the variety of hands-on experiences “Promo” provides. I also heard such great things about the friendships and tight-knit community within the class!

Relevant work experience

In past summers, I have worked as a Data Analyst for a digital agency, as well as created podcast episodes for a film internship.

Relevant skill set

Google Analytics and Tag Manager, Python and R Studio, strategy, problem solving

Extracurricular activities

Women’s Entrepreneurship, Chinese Student Association, Alpha Kappa Psi Professional Business Fraternity

Career aspiration

I hope to launch my career in consulting, but am interested in working in the film industry, perhaps as a producer!

Course recommendations

Any English class with Cory Shaman

If I could live as someone else for the day, it would be _____________

A taller version of myself

  • Undergraduate Degree Commerce (Marketing, IT); Statistics