Olivia Conniff (McIntire '25)

Why Promotions?

I am super interested in the strategic effort that goes into brand work, which I have seen a glimpse of in ICE courses. What I am looking for is a hands-on experience that will open my mind to all the functions and capabilities of marketing, where I can apply knowledge from McIntire classes to something I am passionate about, and I know that Promotions can offer me that!

Relevant work experience?

I do social media work for RunWay at UVA, and I am interning at a small creative PR agency this summer.

Relevant skill set?

– Marketing research tools for statistical analysis
– Survey tools such as SPSS, Qualtrics, Sawtooth
– Content creation tools such as Canva, Capcut, Mailchimp, iMovie, etc.

Extracurricular activities?

I’m in The Virginia Belles, an all-female identifying a cappella group at UVA, Futures in Fashion Association, Advertising and Marketing Association, and RunWay at UVA.

Career aspiration?

I’m not 100% sure but I would love to do in-house marketing or PR for a brand that I really love, particularly in fashion.

Course recommendations?

I really enjoyed COMM 3330: Marketing Research & Analytic Techniques with Professor Derick Davis.

If I could live as someone else for the day, it would be ________.

Probably Anna Wintour; it would be so cool to get to oversee everything at Vogue for a day.

Fun fact:

I studied abroad in Lyon, France, for six weeks last summer.