Natalie Kim (McIntire '24)

B.S. in Commerce 2024

Why Promotions?

I applied to “Promo” because I loved the idea of applying what I was learning in classes to an actual client in a marketing-specific environment. Additionally, I thought that Promo would give me a unique capstone-like experience among highly motivated and creative individuals.

Relevant work experience?

I interned at MtoM Consulting during the summer of 2021, which gave me more of an agency-side experience as I focused on social media content creation for various clients. In the summer of 2022, I interned at Transamerica as a Channel Marketing Project Management Intern and got to experience more in-house marketing research and projects. And most recently, as a Brand Management Intern at Altria this past summer, I enjoyed exploring brand strategy and working with an agency to accomplish brand initiatives.

Relevant skill set?

Marketing research, storytelling with data, presentation and communication skills, leadership, organization

Extracurricular activities?

-President, Advertising and Marketing Association
-Co-President, Club Tennis
-Tournament team member, Club Pickleball
-Alpha Kappa Psi professional business fraternity
-Chi Omega

Career aspiration?

I would love to grow and develop as a brand or product manager, as I enjoy roles that focus on the consumer and allow me to think strategically of how to enhance their experience with a brand/product.

Course recommendations?

-LPPP 3200: Introduction to Public Policy
-COMM 3200: Project and Product Management

If I could live as someone else for the day, it would be ________.

Serena Williams

Fun fact:

I’m three-quarters Korean and one-quarter white (Finnish).

  • Undergraduate Degree Commerce (Marketing, IT, Business Analytics Track, Strategic Brand Consulting & Communications Track); Minors: Public Policy and Leadership
  • Hometown Richmond, VA

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