Maggie Seabrook (McIntire '24)

Why Promotions?

As someone looking to enter the marketing and branding world, I thought “Promo” seemed like the perfect place to further develop these skill sets and apply them in a real-world competition! The community aspect and the chance to learn and grow with people of similar interests were highlights. “Promo” is an amazing community, and I’m so lucky to be a part of it.

Relevant work experience?

In summer of 2023, I served as a Strategy Intern at Lippincott, a creative consultancy that is part of Oliver Wyman. As part of my time there, I was staffed on a major brand positioning project for our client and worked on a quantitative survey to test the strength of different brand concepts. It was an amazing summer and is very applicable to Promo.

Relevant skill set?

– Brand positioning

– Customer journey mapping

– Quantitative and qualitative market research

Extracurricular activities?

– Lead McIntire Ambassador
– McIntire Mentor
– Beta Gamma Sigma Honor Society President

Career aspiration?

In the future, I plan to pursue a career in marketing and brand consulting. I look forward to different industry exposure and projects, all centered around the value of branding.

Course recommendations?

-Managing Innovation (Eric Martin)

If I could live as someone else for the day, it would be ________.

A pastry chef! I love cooking, especially sharing my recipes and dishes with others.

Fun fact:

I once met Jerry from Ben & Jerry’s ice cream!