Lizzie Bowman (A&S '24)
I chose Promotions because I was excited for the opportunity to do work that felt so applicable to what I want to do after I graduate. Something that particularly appealed to me is that I would get to create a marketing campaign for a real client. Learning technical skills that I can use in the workforce was a benefit of Promotions that I felt was unique to the program.
Relevant work experience?
-Business Marketing Analyst, Barclays US Consumer Bank, June-August 2022
Managed strategy and creative development for first update to Branded Card website footers since 2021, Analyzed card point redemption data for Co-Branded cards and presented to segment teams, Conducted analysis of $9 million loyalty marketing budget and identified financial risks and opportunities, Assisted in streamlining reward rules creation system to cut approval process time by 66%
-Marketing Intern, Elizabeth Hope Derby, August 2022-February 2023
Heightened brand growth by developing marketing material and repurposed content for sharing on various platforms, Coordinated email campaign launches to increase consultations per month, Fostered customer engagement through brainstorming marketing strategy for social media implementation
-Communications Intern, Chimes Inc., June-August 2022
Conducted industry competitor analysis to make recommendations on opportunities for brand positioning, Identified weaknesses within social media strategy and provided opportunities for improvement, Reorganized website content to promote organizational message
Relevant skill set?
Proficient in PowerPoint, Excel, Tableau, Adobe Analytics, MailChimp, Word, Google Drive, Canva, Instagram
-The Women’s Network
-Pancakes for Parkinson’s
My hope is to go into marketing analytics in the Washington, DC, area.
-Spirituality in America (Matt Hedstrom)
-Italian Mafia in Film and Television (Francesca Borrione)
-Money, Media, and Technology (Lana Swartz)
If I could live as someone else for the day, it would be ________.
I was on the “Today Show” when I was 10!
- Undergraduate Degree Media Studies, Minor: Economics
- Hometown Kensington, MD