Leon Arceo (McIntire '25)

Why Promotions?

During my time at UVA, I found myself relentlessly looking for opportunities in marketing amidst a space dominated by finance and consulting. However, with the discovery of Promo, coupled with conversations with its current students and the famous Professor Heilman, I immediately knew I wanted to take this class. Knowing that I wish to pursue a career in marketing, I wanted to go beyond the typical class lectures and readings. I want to have real hands-on experience, marketing for a real company and Promo provides just that.

Relevant work experience?

This summer I worked as a Creative and Marketing Intern at CRC Companies. I was tasked with various creative projects, from social media posts to interior/exterior design of real estate properties, with my most passionate project being market research and promotion for Oakland School for Children with Learning Differences.

Relevant skill set?

– Photoshop
– Lightroom
– Photography
– Graphic design
– Google Ads
– Data visualization

Extracurricular activities?

– Co-President, Latinx Student Network at McIntire
– President, La Unidad Latina, Lambda Upsilon Lambda Fraternity Inc.
– Photo Editor, The Cavalier Daily

Career aspiration?

I hope to work at an advertising agency or the marketing department for an apparel company. My ultimate goal is to eventually help with product design and become a full-time clothing designer.

Course recommendations?

– SLAV 2360: Dracula
– MDST 3105: Latina/o Media Studies
– COMM 3410: Commercial Law I

If I could live as someone else for the day, it would be ________.

Pharrell Williams

Fun fact:

During middle school, I moved to Mexico without knowing Spanish and became fluent while living there.