Kella Meier (McIntire ’23)

Why Promotions

I love the intersection between psychology, business analytics, and strategy in brand communications, and this course perfectly touches on all three. Brands should take advantage of the way they can portray their communications with consumers and the general media.

Relevant work experience

I’m working as a Strategic Communications Consultant for FTI Consulting, taking a deeper dive into crisis communications and corporate reputation. Last summer, I was a Marketing and Product Development Intern for the Quarterlife Center, and created a strategic product rollout and marketing plan for their online materials.

Relevant skill set

Microsoft Office Suite, Python, Decipher, Qualtrics, Google Analytics, Tableau, Adobe Illustrator

Extracurricular activities

AKPsi business fraternity, Sigma Kappa Sorority, Futures in Fashion Association

Career aspiration

I would love to continue consulting and work specifically in PR or crisis communications for a consumer brand.

Course recommendations

Abnormal Psychology, with Robert Emery

If I could live as someone else for the day, it would be _____________

Vogue.com Weddings Editor Alexandra Macon