Janey Cavallaro (McIntire '24)

B.S. in Commerce 2024

Why Promotions?

Promotions offers the perfect glimpse into the advertising world, and allows me to try many different agency roles, so I can determine exactly what path I’d like to pursue after graduation. The class is a great combination of creativity and strategy, all while offering a fun classroom environment and hands-on experience.

Relevant work experience?

Over the summer, I worked as a Digital Media Intern at VPM, a nonprofit media organization, where my primary responsibility was creating social media content and copywriting for various platforms. Additionally, I’ve designed newsletter and social media content for WUVA, and work on the advertising desk at The Cavalier Daily, where I sell print and digital ad spaces to businesses to earn revenue for the paper.

Relevant skill set?

Adobe Suite (Photoshop, Premiere, Lightroom), social media, communication

Extracurricular activities?

-WUVA News

-The Cavalier Daily

-WXTJ Student Radio

-Advertising and Marketing Association

Career aspiration?

I’d love to work at an advertising agency as a strategist.

Course recommendations?

-ENGL 2508: Studies in Fiction (David Coyoca)

-MDST 3510: True Crime and Social Justice (Francesca Borrione)

If I could live as someone else for the day, it would be ________.

Blake Lively

Fun fact:

I do a lot of freelance photography as a side gig.

  • Undergraduate Degree Media Studies; Minor: Social Entrepreneurship
  • Hometown Richmond, VA
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