Gabrielle Perello (A&S '25)

Why Promotions?

I chose to participate in Promotions because it allows me to work on projects that are relevant to my career aspirations and express my creativity simultaneously. Additionally, the Promo classes I have seen graduate accomplish inspiring projects while making meaningful and lasting relationships with a small, like-minded group of UVA students, something I hope to do this year.

Relevant work experience?

For two summers, I worked as a Brand Development and Marketing Intern at Steve Madden, during which I designed and managed an experiential marketing campaign and strengthened skills in social media marketing and content production. This summer, I am working as a Brand Marketing Intern at Constellation Brands, utilizing both my design and media experience to grow brand awareness and lifestyle strategies for the Agave portfolio.

Relevant skill set?

– Adobe Creative Suite
– Social media management
– Content production
– Video editing

Extracurricular activities?

– President, Futures in Fashion Association at the University of Virginia
– Director of PR and Marketing, Delta Delta Delta
– Administrator, Sigma Delta Pi Hispanic Honor Society
– UVA Representative, National Millennial and GenZ Community

Career aspiration?

I want to work in brand development or PR and marketing, particularly within the luxury goods industry. I am especially interested in fashion, and I hope to also one day combine my love of fashion with sustainability and run a vintage clothing business.

Course recommendations?

– DRAM 2310: Costume Technology (such a fun and creative course if you are interested in fashion design!)
– MDST 2508: Topics in Media Practice (great course to learn video editing and digital storytelling!)

If I could live as someone else for the day, it would be ________.

Seth Rogan

Fun fact:

The character “Gabby” from the Netflix show “Gabby’s Dollhouse” was inspired by me!