Caroline Lavin (McIntire '24)

B.S. in Commerce 2024

Why Promotions?

I knew I wanted to apply to “Promo” before I even got to UVA! Reading about the class, I knew that this was the culmination of so many of my interests and skills. The social connections and fun of the class were the cherry on top!

Relevant work experience?

This past summer, I interned for KPMG, doing account-based marketing, where I learned a lot about how to really tailor a marketing campaign to a specific audience. I have held various other marketing internships over the past few years, working for everything from nonprofits to video game creators.

Relevant skill set?

Digital marketing, Adobe Creative Cloud, market analysis, social media management and analytics, graphic design

Extracurricular activities?

-President, Delta Zeta
-Front Desk Associate, Zoom Indoor Cycling
-Ministry member, Young Life and RUF

Career aspiration?

I want to find a job rooted in creativity, whether it be at an ad agency, doing brand work, marketing for a startup—I’m open to every opportunity out there. I’ve always been drawn to the marketing and advertising world because of the range of possibilities within it.

Course recommendations?

-Lessons in Leadership: JFK and the Most Personal Office (Larry Sabato)

If I could live as someone else for the day, it would be ________.

Ina Garten, the Barefoot Contessa

Fun fact:

My hair grows really fast, and I’ve donated it to charity six times.

  • Undergraduate Degree Commerce (Marketing, Management, Promotions)
  • Hometown McLean, VA

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