Avery Oracheff (McIntire ’23)

Why Promotions

I have always been drawn to advertising because of the role it plays on our emotions and its connection with the consumer. Promotions is the first class at UVA where I will be able to fully embrace creativity.

Relevant work experience

During the summer, I interned at Havas New York, learning the nuances of account management. I also conducted competitive analyses to better understand how to differentiate our client’s brand.

Relevant skill set

I have experience with market research, marketing strategy, account management, and Excel.

Extracurricular activities

Director of Philanthropy for my sorority, an Analyst for Student Entrepreneurs for Economic Development (SEED), and a Volunteer Youth Soccer Coach in Charlottesville

Career aspiration

I’m not sure what I want to do after graduation, but my ultimate goal is to start a growth strategy consulting firm specifically for nonprofits.

Course recommendations

From Motown to Hip-Hop, with Claudrena Harold

If I could live as someone else for the day, it would be _____________

Larry David