Ashley Morani (McIntire '25)

Why Promotions?

After watching the Meta presentation during my first year at UVA, I immediately decided I wanted to pursue the Commerce School and be in the Promotions class. My eagerness to be a part of such an amazing team and project never faded during my time at UVA. Watching the content that students in this class create each year is inspiring, and I am beyond excited to contribute to Promo history this year!

Relevant work experience?

This past summer, I worked as an Intern for Dick’s Sporting Goods in the Merchandise Department. I analyzed market trends, monitored consumer preferences, and completed a project to optimize inventory levels in new concept stores, enhancing productivity.

Relevant skill set?

– Strategic and brand positioning
– Quantitative and qualitative market research
– Data analysis and visualization

Extracurricular activities?

– Lead McIntire Ambassador
– E-Commerce Store Owner
– President, The Fitness Commission
– Secretary, Seek His Face

Career aspiration?

In the future, I plan to pursue a career in strategy or marketing with hopes of one day becoming a professor. I look forward to exposure of diverse areas and projects, with the intersection of creativity and data.

Course recommendations?

– Commercial Law I and II (Sherri Moore)
– Managing Innovation (Eric Martin)

Fun fact:

I have never eaten ramen!