Retired McIntire Professor Bernie Morin Passes Away

Morin joined the McIntire School in 1965 as a Marketing Professor.

Bernie Morin, who served on the McIntire faculty for 34 years, passed away peacefully Jan. 2, 2017, at the age of 85 after a long battle with Parkinson’s disease. His wife of nearly 60 years, Barbara Wagner Morin, was at his side.

Morin joined the McIntire School in 1965 as a Marketing Professor. In the 1960s, when the Virginia General Assembly established the Virginia Community College System, he organized an effort between faculty members and community colleges to recruit transfer students. He was also a devoted mentor to new McIntire faculty, and instrumental in establishing the basic framework that continues to be followed today in evaluating prospective students for admission to the School. While at McIntire, Morin provided leadership for the M.S. in Accounting Program, serving as the program’s Director from 1974 to 1976. He was appointed Assistant Dean in 1971 and Associate Dean in 1974, serving under former McIntire Deans Frank Kaulback and William Shenkir. In 1981, he was named to the Robert Hill Carter Professorship in Marketing. He also served as Associate Provost for Public Service and was the second recipient of the Adelle F. Robertson Public Service Award. Morin retired from the University in 1998.

Morin’s other accomplishments while at UVA include membership in Alpha Kappa Psi, Beta Gamma Sigma, and Omicron Delta Kappa; receiving the 1979 Raven Award from the Raven Society; and serving on the McIntire Cornerstone Board and as president of The Colonnade Club. The author of Fundamentals of Marketing and editor of Marketing in a Changing World wrote numerous articles on consumerism, recruiting faculty, organizational effectiveness, marketing, and non-verbal communication. As the recipient of three Fulbright grants, Morin spent time as a Visiting Professor at Trinity College Dublin (Ireland), the University of Bath (England), and Sofia University (Bulgaria). Morin also taught at the Virginia Bankers School, the Graduate School of Retail Banking, and the FBI Academy and was an Adjunct Professor at the Institute of Textile Technology.

Also active in the Charlottesville community, Morin served on the Charlottesville school board from 1969 to 1972 and as chairman of the board of Madison House. He was a member of Knights of Columbus since 1957 and a member of Mensa since 2000.

Morin is survived by his wife; three children, Jayne Morin Hammond (T. Kent), Annette Morin Imbrogno (Edward), and Edward Arthur Morin (Erica); and eight grandchildren, Kathleen Hammond Young (Warren), Kent Taylor Hammond, Courtney Claire Hammond, Michael Louis Imbrogno, Jayne Anne Imbrogno, Edward Arthur Imbrogno, Virginia Grace Imbrogno, and Timothy Jordan Morin. He is also survived by his sister, Joy Morin Tudryn, and his brother, Pierre Morin (Susan).

A memorial Mass is tentatively scheduled at St. Thomas Aquinas Church in Charlottesville, Va., Saturday, Feb. 11, 2017. In lieu of flowers, the family asks that memorial contributions be made to the American Parkinson’s Disease Association, 135 Parkinson Ave., Staten Island, NY 10305, or to the Bernard A. Morin Fund for Marketing Excellence at the McIntire School of Commerce of the University of Virginia, c/o McIntire School Foundation, McIntire School of Commerce, University of Virginia, P.O. Box 400173, Charlottesville, VA 22904-4173. Condolences may be sent to the family at

Read Professor Morin’s full obituary.

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