Alumni

Nancy Twine (McIntire ’07) of Briogeo Hair Care Details Her Startup Success on NPR

Don’t miss Twine in conversation with McIntire School of Commerce Dean Nicole Thorne Jenkins at the UVA Alumni Association’s Retold Virtual Experience on Oct. 10 from noon to 5 p.m.

UVA alumna Nancy Twine recently appeared on Guy Raz’s “How I Built This” podcast on NPR, recounting her captivating journey that took her from mixing homemade beauty products with her family to the McIntire School of Commerce, to the trading floor at Goldman Sachs, and finally, to launching Sephora’s fastest-selling natural hair care line.

Twine details the personal tragedies that changed her career trajectory, as well as the many challenges she faced balancing her finance job while moonlighting as an entrepreneur. She reveals how she attempted to break into the beauty industry with no prior experience, finding a chemist and manufacturer to produce her truly “clean” hair care and persuading retailers to believe in the potential of her products.

Briogeo has since become a global phenomenon by expanding its beauty and wellness lines and broadening its presence beyond North America, with recent launches with Sephora in the Middle East, South East Asia, Australia, and Europe. Considered a leading authority on “green beauty,” Twine is often sought out by high-profile women’s and beauty trade publications and has been profiled in Forbes, Women’s Wear Daily, Beauty Inc., New York Post, Marie Claire, Essence, and Refinery 29, and earned a coveted spot as one of Glamour’s 35 Under 35.

Don’t miss Twine in conversation with McIntire School of Commerce Dean Nicole Thorne Jenkins at the UVA Alumni Association’s Retold Virtual Experience, a digital conference celebrating the transformational impact of UVA women, on Oct. 10 from noon to 5 p.m.

Find out more about what Twine faced in launching her company by listening to the full “How I Built This” podcast here (duration: 1:12).

To register for her upcoming conversation, click here.

Get all the latest news and updates delivered straight to your inbox every month.