Student Life

Startup Success: David Roselle (McIntire ’23) Featured in Poets&Quants

Commerce student David Roselle and College student Peter Layne have improved the process for entry into UVA student group events with their app, DoorList.

Peter Layne and David Roselle

Peter Layne and David Roselle

McIntire student David Roselle and fellow UVA student Peter Layne (A&S ’23) were recently featured on business education website Poets&Quants for Undergrads for their innovative work with their company DoorList; the co-founders were included in the P&Q feature “The Most Disruptive Business School Startups of 2022.”

Roselle and Layne created DoorList to greatly improve the process for entry into UVA student group events. Roselle explains that the app frees those hosting events to quickly add other student groups and people to their event lists, thereby easing planning issues and strengthening security.

By replacing wristbands or guest lists with a dynamic QR code, DoorList provides real advantages: “Removing the need for wristbands saves money for organizations while reducing paper waste and the need for physical band distribution,” he says.

Roselle and Layne were selected as UVA Entrepreneurship Cup (“E-Cup) winners during the competition’s Discovery Phase in spring of 2022, one of five such teams to secure $5,000 and additional in-kind resources to use toward their venture.

“This was a great honor and also gave us the financial backing to rapidly transform the UVA social event scene,” Roselle says, noting that their success spread rapidly. “With over 5,000 users across 50-plus organizations just at UVA, we now have a proven model for peer schools to adopt DoorList and see the benefits immediately.”

He credits McIntire’s Integrated Core curriculum with supplying the necessary skills to conceive and execute on their idea, and recognizes Commerce Professors Jeffrey Boichuk and Kerrie Carfagno for teaching him how to market and communicate the benefits of DoorList to potential investors.

Read the full article at Poets&Quants.

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