AI Futurist Zack Kass Joins UVA McIntire as Executive-in-Residence

Among other important contributions, Kass will develop coursework about the use of generative AI in early careers and leveraging it in the workplace; meet with students via guest lectures, workshops, seminars, and networking events; participate in McIntire signature events; and contribute to research initiatives.

Zack Kass, AI Futurist, acclaimed speaker, and global adviser on AI strategy for governments and companies, joins UVA’s McIntire School of Commerce as an Executive-in-Residence for 2024.

In this role, Kass will work with faculty, staff, and alumni as a member of McIntire’s new AI Task Force, helping to examine how to stay ahead of developments in AI while concurrently upskilling faculty to bring that knowledge into the classroom. This includes developing a Commerce Essentials micro-course about utilization of generative AI in early careers that will help undergraduate, graduate, and young alumni students understand how to leverage generative AI in the workplace.

“I am thrilled to be joining UVA, one of the world’s most impressive academic institutions, with one of the best business schools,” says Kass, former Head of Go-to-Market at OpenAI. “McIntire’s leadership is committed to the deep study of AI’s impact on entry-level job creation, recruitment, training, and performance measurement. This work is paramount to realizing the best AI-powered future for everyone.”

Other activities for Kass entail meeting with students via guest lectures, workshops, seminars, and networking events to aid student development and offer career guidance. He will also participate in some of the School’s local and regional signature events, help the School build its network of academic and industry connections surrounding AI, and contribute to relevant research initiatives that align with the School’s goals whenever possible.

About the McIntire School of Commerce

Founded in 1921, UVA’s McIntire School of Commerce is located in Charlottesville, VA. The School is home to the #4 ranked undergraduate business program in the U.S., numerous graduate programs, and seven research Centers of Excellence. Celebrating a 103-year commitment to preparing its students to become thoughtful, innovative leaders in global business and society, McIntire’s unique and integrated academic experiences leverage technology, welcome corporations into the classroom, and offer deeply immersive global learning opportunities. In addition to its hallmark B.S. in Commerce degree, undergrads from across UVA can enroll in four minors through McIntire: Entrepreneurship, General Business, Leadership, and Real Estate. The Commerce School also offers five graduate programs, including M.S. in Accounting, M.S. in Commerce, M.S. in Global Commerce, and M.S. in the Management of IT. In partnership with the Darden School of Business, McIntire facilitates an M.S. in Business Analytics. New programs at McIntire include Commerce Essentials, a series of half-credit, self-paced micro-courses specializing in trending business subjects. Learn more at


Brooke Braun, UVA McIntire Executive Director of Communications & Marketing,, (o) 434-924-9559, (c) 571-218-5605

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