David Mick is one of two recipients of the 2020 Fellow in Consumer Behavior Award.

David Mick is one of two recipients of the 2020 Fellow in Consumer Behavior Award. The fellowship is the highest honor that the Association for Consumer Research grants in recognition of an individual’s contribution to scholarly work in consumer behavior over an extended period of time. Since the award was instituted almost 40 years ago, only 37 individuals have been bestowed this honor.