The Facebook Effect and the Power of Pull ∞ October 29, 2010

October 29, 2010

This program focused on the deep socio-technical forces that are reshaping our world, featuring presentations by veteran technology reporter David Kirkpatrick and noted business strategist John Hagel III.  Mr. Kirkpatrick spoke about the birth and evolution of Facebook, entrepreneurship in the 21st century, and the current and future impact of social media. Mr. Hagel explored the shift in the information economy from “push” to “pull.”  The afternoon session included several case studies on how public and private sector organizations are using social media in an attempt to harness the power of pull.

Facebook pages on the two books:


9:00 am – 10:00 am                        Registration and Continental Breakfast

10:00 am – 10:45 am                      David Kirkpatrick, author of The Facebook Effect: The Inside Story of the Company That Is Connecting the World

10:45 am – 11:30 am                      John Hagel III, author of The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion

11:30 am – 12:00 pm                      Panel Discussion, moderated by Dan Elron, Managing Partner, Strategy, Accenture

12:00 pm – 1:00 pm                        Lunch

1:00 pm – 2:45 pm                          Case study presentations on innovative uses of social media in both public and private sector organizations, including:

  • Sandra Simpson, Office of the Director of National Intelligence, described the A-Space initiative (a.k.a. “Facebook for Spies”)
  • Marcia Conner, author of The New Social Learning: A Guide to Transforming Organizations Through Social Media
  • Jason Weaver, Founder, and CEO of Shoutlet

2:45 pm – 3:30 pm                          Panel Discussion, moderated by Professor Peter Gray