Conversations with a Twist Feat. Jomaree Pinkard (B.S. in Commerce ’01)

Join our new virtual alumni happy hour series, “McIntire Conversations with a Twist!” Each event will feature a McIntire alum business leader, his/her favorite drink of choice, and a spirited conversation moderated by McIntire faculty. During this session, hear more about Jomaree’s company, how he started, how he and his team have adapted work and life during the current climate, and lessons he has learned as they move forward.

Jomaree Pinkard’s career journey has taken him from helping to develop and implement The Salvation Army’s September 11 World Trade Center Recovery Program to consulting for the NFL. In 2012, he became the Co-Founder and CEO of a minority-led craft cocktail company, Hella Cocktail Co. In eight years, he and his partners have grown a hobby into a nationally distributed premium-quality food manufacturer producing a line of nonalcoholic cocktail mixers, soda syrups, and cocktail bitters that make it easier and more accessible to craft delicious drinks at home or behind the bar. Jomaree is a graduate of the University of Virginia’s McIntire School of Commerce and also earned his MBA from The Wharton School of Business at the University of Pennsylvania.