Careers in Marketing Forum 2015

We’re all aware of the ongoing efforts of marketers to gain our attention—and our business. But what do marketers really do? How do they add value to their organizations? More, how should an aspiring marketer go about entering the field, and what might a successful career path in marketing look like?

It was these questions that were answered with wisdom, insight, and enthusiasm by some 14 outstanding marketing professionals during McIntire’s inaugural Careers in Marketing Forum, held Oct. 8 and 9, 2015, in Robertson Hall. The Forum marked the first such large-scale initiative of McIntire’s new Marketing Advisory Council, which aims to promote marketing career and networking opportunities for McIntire students, as well as to help ensure that the School’s marketing curriculum stays abreast of the relentless evolution of the dynamic field of marketing.

Event participants included:
Brad Barnes (A&S ’00), District Manager for Altria Group Distribution Company
Dilianna Bustillos (McIntire ’11), Business Development/Partner Marketing at MarketBridge
Mickey Cloud (McIntire ’07), Vice President of VaynerMedia
Siobhan Cooper (McIntire ’07), Engagement Manager at Prophet
Sydney Davis (McIntire ’11), Senior Assistant Brand Manager for Altria
Keith George (A&S ’93), Chief Merchandising Officer at Gilt
Alison Hillhouse (McIntire ’99), Vice President of Insights Innovation at MTV
Shannon Hoyer (McIntire ’10), Senior Associate, Campaign Manager at 84.51˚
William McComb, former CEO of Fifth & Pacific Companies Inc.
Jordan McDaniel (McIntire ’12), Digital and Social Media Manager at Hilldrup Companies
Brian Paul (McIntire ’12), Assistant Brand Manager at Altria
Owen Rankin (McIntire ’82), President of Over the Horizon Strategies
Lee Susen, Senior Director of New Business Development at E&J Gallo Winery
Mark Walin, Vice President of Sales at the Perrigo Company