Caley Cantrell (McIntire '84)
What impact did the “Promotions” class have on you?
I went to the Comm School with a very vague notion of wanting to be in “business.” Working on the competition put me on the path to advertising and my career.
What is the most valuable thing you learned in this class?
Knowing when something isn’t “done” and continuing to work to make it better
How much fun a good problem can be
What is the best part about being in the “Promotions” class?
A huge dose of reality in the best possible way
Why should a UVA student take the “Promotions” class?
It is a real-world example of the real world and shows you what your skill and imagination can create.
What is your favorite “Promotions” memory?
Late, late nights and too many Hardee’s bacon, egg, and cheese biscuits
- Undergraduate Degree Commerce
- Current Job Virginia Commonwealth University, Professor; Strategy Concentration Chair (Richmond, VA)